The Challenge
Rogers Real Estate needed a premium digital presence that could showcase Sri Lankan property opportunities to Australian investors while providing a scalable platform for future developments and a more effective way to capture and manage enquiries.
The Solution
1- Redesigned the website into a premium Australian-Sri Lankan property portal.
2- Created a scalable structure allowing new developments and properties to be added without rebuilding the website.
3- Developed a premium property showcase for Marina Square.
4- Integrated trusted international brands into the property presentation to strengthen the project's premium positioning.
5- Built interactive property enquiry and lead-capture experiences.
6- Developed a custom lead management CRM directly into the website.
7- Added a visual lead pipeline for tracking enquiries from New → Contacted → Qualified → Won/Lost.
8- Integrated an interactive website chat widget capable of capturing prospective buyer information.
9- Added automatic email notifications and lead follow-up functionality.
10- Created optional integration pathways for Zoho CRM and GoHighLevel.
Optimised the website structure for responsive performance, usability and future expansion.